Ichidan/ru-verb

1. to place on (something)
2. to give (someone) a ride; to give a lift; to pick up; to help on board (esp. 乗せる)
3. to load (luggage); to carry; to take on board (esp. 載せる)
4. to send out (on the airwaves, etc.)
5. to deceive; to take for a ride
6. to (sing) along with (musical accompaniment)
7. to let (someone) take part
8. to excite (someone)
9. to publish (an article); to run (an ad)